Marketing essentials
Jim Blythe
| Year of publication: |
2010 ; First edition.
|
|---|---|
| Authors: | Blythe, Jim. |
| Publisher: |
Oxford : Butterworth-Heinemann, |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: |
ch. 1. The nature and scope of marketing -- chapter 2. Planning within the marketing context -- chapter 3. The marketing mix.
|
| Extent: | 1 online resource (vi, 180 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-08-096625-0 ; 978-1-136-44241-4 ; 978-1-136-44245-2 ; 978-1-136-44246-9 ; 978-1-138-44102-6 ; 978-0-08-096624-3 |
| Other identifiers: | 10.4324/9780080966250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068030