Marketing essentials in hospitality and tourism : foundations and practices
Stowe Shoemaker ; Margaret Shaw
| Year of publication: |
2008
|
|---|---|
| Authors: | Shoemaker, Stowe ; SHAW, MARGARET |
| Publisher: |
Columbus, Ohio : Pearson/Prentice Hall |
| Subject: | Tourismus | Gastgewerbe | Marketing |
| Description of contents: | Table of Contents [loc.gov] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 611 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-170827-9 ; 978-0-13-170827-3 |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893868