Marketing essentials
Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair, jr.
| Year of publication: |
2012 ; 7. ed., international ed.
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|---|---|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
[South Melbourne u.a.] : South-Western Cengage Learning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 648 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-11-122192-8 ; 1-11-122192-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009354425