Marketing ethics and the marketing mix : managerial issues
R. Abratt
| Year of publication: |
1989
|
|---|---|
| Authors: | Abratt, Russell |
| Published in: |
South African journal of business management. - Centurion : APM, ISSN 2078-5585, ZDB-ID 900262-5. - Vol. 20.1989, 3, p. 95-100
|
| Subject: | Marketingmanagement | Marketing management | Wirtschaftsethik | Economic ethics | Südafrika | South Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001079049