Marketing executive development in a changing world : the needed executive skills
Patrick Montana; Francis Petit; Tara M. McKenna
| Year of publication: |
2014
|
|---|---|
| Authors: | Montana, Patrick J. ; Petit, Francis ; McKenna, Tara M. |
| Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 33.2014, 1, p. 48-56
|
| Subject: | CMO | Marketing executives | Strategic skill development | Qualifikation | Occupational qualification | Führungskräfte | Managers | Führungskräfteentwicklung | Leadership development | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254046