Marketing executives and corporate performance : from the perspective of marketing digitalization
Kunhai Du, Qicheng Zhao, Yugang Yin, Tiancheng Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Du, Kunhai ; Zhao, Qicheng ; Yin, Yugang ; Zhang, Tiancheng |
| Published in: |
International review of economics & finance : IREF. - Amsterdam [u.a.] : Elsevier Science, ISSN 1059-0560, ZDB-ID 2026509-8. - Vol. 93.2024, 1, p. 631-644
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| Subject: | Corporate performance | Executive marketing background | Marketing digitalization | Marketing performance | Myopic marketing theory | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory | Online-Marketing | Internet marketing | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iref.2024.03.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535390