Marketing experts are always right...aren't they? : disentangling the effects of expertise and decision-making processes
Matteo Montecchi, Andrés Gvirtz, Kirk Plangger, Gerard Prendergast, Douglas West
| Year of publication: |
2024
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|---|---|
| Authors: | Montecchi, Matteo ; Gvirtz, Andrés ; Plangger, Kirk ; Prendergast, Gerard P. ; West, Douglas C. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 7, p. 1432-1442
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| Subject: | (non) decomposable decisions | critical analysis | decision performance | intuition | managerial decision-making process | professional expertise | Entscheidung | Decision | Experten | Experts | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555478