Marketing flexibility in the context of the service-dominant logic
Călin Gurău
| Year of publication: |
2009
|
|---|---|
| Authors: | Gurău, Călin |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 9.2009, 3, p. 185-197
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853159