Marketing for entrepreneurs : concepts and applications for new ventures
Frederick G. Crane
| Year of publication: |
c2010 ; Online-Ausg.
|
|---|---|
| Authors: | Crane, Frederick G. |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Marketing | Management |
| Extent: | Online Ressource (xii, 227 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context |
| ISBN: | 978-1-4522-7483-6 ; 978-1-4522-7483-6 ; 978-1-4129-5347-4 ; 978-1-4129-5347-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208030