Marketing for Services : theoretical aspects and practical examples of European Low Fare Airlines
Julian Brands ; Anreas Klein ; Kathrin Stiel
| Year of publication: |
2008
|
|---|---|
| Authors: | Brands, Julian ; Klein, Andreas ; Stiel, Kathrin |
| Publisher: |
Saarbrücken : VDM Verl. Müller |
| Subject: | Europa | Luftverkehr | Billigflieger | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 60 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-8364-3662-0 ; 978-3-8364-3662-5 |
| Classification: | Marketing ; Luftverkehr, Raumfahrt |
| Source: |
Persistent link: https://www.econbiz.de/10004917600