Marketing for survival: a comparative case study of SME software firms
| Year of publication: |
2012
|
|---|---|
| Authors: | Parry, Sara ; Jones, Rosalind ; Rowley, Jenny ; Kupiec-Teahan, Beata |
| Published in: |
Journal of small business and enterprise development. - Birmingham : Emerald Group Publ., ISSN 1462-6004, ZDB-ID 21417088. - Vol. 19.2012, 4 (26.10.), p. 712-729
|