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Marketing : Grundlagen und Fallstudien
Poth, Ludwig G., (1986)
Contemporary marketing
Boone, Louis E., (1983)
Grundlagen und Methoden strategischen Marketings
Lambin, Jean-Jacques, (1987)
Management mistakes and successes
Hartley, Robert F., (1999)
Management mistakes & successes
Hartley, Robert F., (1991)
Marketing mistakes
Hartley, Robert F., (1986)