Marketing-Grundlagen : eine fallstudienbasierte Einführung
Kai-Michael Griese; Stefanie Bröring
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Griese, Kai-Michael ; Bröring, Stefanie |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 294 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-2717-1 ; 978-3-8349-2717-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860278