Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele
Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg
| Year of publication: |
2012 ; 11., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Meffert, Heribert ; Burmann, Christoph ; Kirchgeorg, Manfred |
| Published in: |
Marketing ; [Lehrbuch]
|
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 939 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-2760-0 ; 978-3-8349-2760-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426287