Marketing
James L. Heskett
| Year of publication: |
1976
|
|---|---|
| Authors: | Heskett, James L. |
| Publisher: |
New York, NY [u.a.] : Macmillan |
| Subject: | Absatz | Handel | Marktforschung | Vereinigte Staaten | Marketing | Marktmechanismus | Market mechanism | Markt | Market | Marketingmanagement | Marketing management |
| Extent: | XIII, 610 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-02-353940-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000557977