Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Nizar Souiden, Frank Pons and Marie-Eve Mayrand
| Year of publication: |
2011
|
|---|---|
| Authors: | Souiden, Nizar ; Pons, Frank ; Mayrand, Marie-Eve |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 356-367
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Hochtechnologie | High technology | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313983