Marketing
C. Shane Hunt; John E. Mello
| Year of publication: |
2015
|
|---|---|
| Authors: | Hunt, C. Shane ; Mello, John E. |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVIII, 454 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-786109-4 ; 0-07-786109-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248824