Marketing hype : a new perspective for new product research and introduction
Jerry Wind and Vijay Mahajan
| Year of publication: |
1987
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|---|---|
| Authors: | Wind, Jerry |
| Other Persons: | Mahajan, Vijay (contributor) |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 1, p. 43-49
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| Subject: | Marketingmanagement | Marketing management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001046001