Marketing identities : shifting circles of identification in inter-organizational relationships
Year of publication: |
2010
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Authors: | Ellis, Nick ; Ybema, Sierk |
Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - Los Angeles : Sage Publications, ISSN 0170-8406, ZDB-ID 136437-6. - Vol. 31.2010, 3, p. 279-305
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Subject: | Unternehmenskooperation | Inter-firm cooperation | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Organisationsforschung | Organizational research |
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