Marketing identities through language : English and global imagery in French advertising
Elizabeth Martin
| Year of publication: |
2006
|
|---|---|
| Authors: | Martin, Elizabeth |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Frankreich | Werbung | Strategie | Werbesprache | Mehrsprachigkeit | Globalisierung | Advertising | France | Language | Multilingualism | Multiculturalism | Intercultural communication | Globalization |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 286 S. : Ill. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4039-4984-0 ; 978-1-4039-4984-4 |
| Classification: | Marketing ; Öffentlichkeit ; Textlinguistik |
| Source: |
Persistent link: https://www.econbiz.de/10004858471