Marketing in 1985 : a view from the Ivory Tower
[von] Gene R. Laczniak; Robert F. Lusch and Jon G. Udell
| Year of publication: |
1977
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|---|---|
| Authors: | Laczniak, Gene R. ; Lusch, Robert F. ; Udell, Jon G. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 41.1977, 4, p. 47-56
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| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002358663