Marketing in an interactive world : the evolving nature of communication processes using social media
Sheila Sasser; Mark Kilgour; Linda D. Hollebeek
| Year of publication: |
2014
|
|---|---|
| Authors: | Sasser, Sheila L. ; Kilgour, Mark ; Hollebeek, Linda D. |
| Published in: |
Harnessing the power of social media and web analytics. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-5194-4. - 2014, p. 29-52
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010340875