Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

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Year of publication:	2020
Authors:	Sudharshan, Devanathan
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Beziehungsmarketing \| Relationship marketing \| Welt \| World \| Konsumentenverhalten \| Consumer behaviour \| Technischer Fortschritt \| Technological change

Extent:	1 online resource (273 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-83909-602-0 ; 978-1-83909-601-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012692047