Marketing in manageable bites : for busy managers and overworked students
Mike Meldrum and Malcolm McDonald
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Meldrum, Mike ; McDonald, Malcolm |
| Publisher: |
Basingstoke [u.a.] : Macmillan Business |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 294 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Key marketing concepts |
| ISBN: | 0-333-76443-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004724331