| Extent: | XVI, 236 S. graph. Darst. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-138-78763-9 ; 978-1-138-78763-6 ; 978-1-315-76624-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419380