Marketing in publishing

Patrick Forsyth, with Robin Birn

Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process

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Year of publication:	1997
Authors:	Forsyth, Patrick
Other Persons:	Birn, Robin (contributor)
Publisher:	London : Routledge
Subject:	Bibliometrie \| Bibliometrics \| Marketing \| Verlagswesen \| Publishing industry \| Wissenschaftliche Publikation \| Academic publication \| Buchverlag \| Book publishing \| Marketingmanagement \| Marketing management

Extent:	Online-Ressource (xv, 154 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index; Electronic reproduction; Available via World Wide Web
ISBN:	6610517983 ; 0-203-13486-9 ; 9786610517985 ; 978-0-415-15133-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012672889