Marketing in subsistence markets : innovation through decentralization and externalization
Robin Ritchie and Srinivas Sridharan
| Year of publication: |
2007
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|---|---|
| Authors: | Ritchie, Robin ; Sridharan, Srinivas |
| Published in: |
Product and market development for subsistence marketplaces. - Amsterdam : Elsevier, ISBN 0-7623-1396-X. - 2007, p. 195-214
|
| Subject: | Subsistenzwirtschaft | Subsistence economy | Dezentralisierung | Decentralization | Innovation | Theorie | Theory | Marketing | Externer Effekt | Externalities | Marktmechanismus | Market mechanism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003521972