Marketing in the 21st century : concepts, challenges and imperatives
Henry Kyambalesa
| Year of publication: |
2018
|
|---|---|
| Authors: | Kyambalesa, Henry |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Strategisches Management | Strategic management | Staatliche Einflussnahme | State intervention |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 320 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-138-70772-6 ; 978-1-351-78171-8 ; 978-1-351-78172-5 ; 978-1-351-78170-1 ; 978-1-315-20134-4 ; 978-1-351-78171-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011778561