Marketing in the boardroom : winning the hearts and minds of the board
Ruth Saunders
| Year of publication: |
2017
|
|---|---|
| Authors: | Saunders, Ruth |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Marketing | Marketingmanagement | Marketing management | Board of Directors | Board of directors |
| Description of contents: |
pt. 1. The importance of marketing in the boardroom -- pt. 2. Creating marketing strategies that the Board will buy into -- pt. 3. Getting the Board on-board.
|
| Extent: | 1 online resource (viii, 217 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-27094-4 ; 978-1-351-98357-0 ; 978-1-138-28179-0 ; 978-1-138-28181-3 |
| Other identifiers: | 10.4324/9781315270944 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181226