Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Les Binet; Peter Field
| Year of publication: |
2007
|
|---|---|
| Authors: | Binet, Les ; Field, Peter |
| Institutions: | World Advertising Research Center <Henley-on-Thames> (contributor) ; Institute of Practitioners in Advertising <London> (contributor) |
| Publisher: |
London : Warc World Advertising Research Center |
| Subject: | Marketing | Umsatzsteigerung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 128 S. Ill., graph. Darst. 30cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-84116-198-5 ; 978-1-84116-198-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456673