Marketing inclusive banking services to financially vulnerable consumers : a service design approach
Isaac Ofori-Okyere, Farag Edghiem, Seyram Pearl Kumah
| Year of publication: |
2023
|
|---|---|
| Authors: | Ofori-Okyere, Isaac ; Edghiem, Farag ; Kumah, Seyram Pearl |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 2, p. 232-247
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| Subject: | Financial services | FPS | Qualitative research | Service design | Well-being | Finanzdienstleistung | Bankgeschäft | Banking services | Dienstleistungsinnovation | Service innovation | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2021-0399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542932