Marketing-industrial design integration in new product development : the case of China
Dan Zhang, Peng Hu and Masaaki Kotabe
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhang, Dan ; Hu, Peng ; Kotabe, Masaaki |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 3, p. 360-373
|
| Subject: | China | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991518