Marketing–Industrial Design Integration in New Product Development: The Case of China*
| Year of publication: |
2011
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|---|---|
| Authors: | Zhang, Dan ; Hu, Peng ; Kotabe, Masaaki |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 28.2011, 3, p. 360-374
|