Marketing information systems
Kurt H. Schaffir; H. George Trentin
| Year of publication: |
1973
|
|---|---|
| Authors: | Schaffir, Kurt H. ; Trentin, H. George |
| Institutions: | AMACOM (contributor) |
| Publisher: |
New York : AMACOM |
| Subject: | Marktforschung | Betriebsnachrichtenwesen | Vereinigte Staaten | IT-gestütztes Marketing | Computer-assisted marketing | Marketingtheorie | Marketing theory | Market research | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | IT-Management | IT management | Informationssystem | Information system |
| Extent: | VII, 327 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-5302-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535197