Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
V. E. I. Yamasaki, M. L. F. MacLennan and L. M. Almeida
| Year of publication: |
2014
|
|---|---|
| Authors: | Yamasaki, V. E. I. ; MacLennan, M. L. F. ; Almeida, L. M. |
| Published in: |
International journal of logistics systems and management. - Olney : Inderscience, ISSN 1742-7967, ZDB-ID 2178795-5. - Vol. 17.2014, 3, p. 275-288
|
| Subject: | marketing autonomy | marketing strategy | global standard | local adaption | subsidiaries | Brazil | Brasilien | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Innovation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389399