Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie, Srinivas Venugopal, and Kiju Jung
| Year of publication: |
2012
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|---|---|
| Authors: | Viswanathan, Madhu ; Sridharan, Srinivas ; Ritchie, Robin ; Venugopal, Srinivas ; Jung, Kiju |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 159-177
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| Subject: | bottom of the pyramid | informal economy | marketing exchange | public policy | social capital | subsistence marketplaces | Subsistenzwirtschaft | Subsistence economy | Sozialkapital | Social capital | Entwicklungsländer | Developing countries | Informelle Wirtschaft | Informal economy | Marktmechanismus | Market mechanism | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679234