Marketing
Roger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver; William Rudelius, University of Minnesota
| Year of publication: |
2015 ; 12. ed.
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
| Publisher: |
New York, NY : McGraw-Hill Education |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLIV, 740 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-0-07-786103-2 ; 0-07-786103-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362729