Marketing know-how transfers by multinationals : a case study in Turkey
Nizam Aydin; Vern Terpstra
| Year of publication: |
1981
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|---|---|
| Authors: | Aydin, Nizam ; Terpstra, Vern |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 12.1981, 3, p. 35-48
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| Subject: | Unternehmung internationale | Absatz | Türkei | Turkey | Multinationales Unternehmen | Transnational corporation | Wissenstransfer | Knowledge transfer | Technologietransfer | Technology transfer |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001842465