Marketing Know-How Transfers by Multinationals: A Case Study in Turkey

This research examines the transfer of marketing know-how by multinational companies to their subsidiaries in Turkey. The nature and extent of the marketing know-how transferred is analyzed, and the mechanisms used for and the variables which appeared to affect such transfers are identified.© 1981 JIBS. Journal of International Business Studies (1981) 12, 35–48

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Year of publication:	1981
Authors:	Aydin, Nizam ; Terpstra, Vern
Published in:	Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 12.1981, 3, p. 35-48
Publisher:	Palgrave Macmillan

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005149638