Marketing knowledge and the value of segmentation
| Year of publication: |
2002
|
|---|---|
| Authors: | Dibb, Sally ; Stern, Philip ; Wensley, Robin |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 2, p. 113-119
|