Marketing
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
| Year of publication: |
c2002 ; 6th ed
|
|---|---|
| Authors: | Lamb, Charles ; Hair, Joseph F. ; McDaniel, Carl D. |
| Other Persons: | Lamb, Charles W. (contributor) ; McDaniel, Carl D. (contributor) |
| Publisher: |
Australia : South-Western |
| Subject: | Marketing | Marktmechanismus | Market mechanism | Markt | Market | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 751 S graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-324-06861-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001528804