Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Jean-Paul Gaudillière
| Year of publication: |
2017
|
|---|---|
| Authors: | Gaudillière, Jean-Paul |
| Published in: |
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry. - London : Routledge, ISBN 1-138-63011-X. - 2017, p. 167-189
|
| Subject: | Werbegeschichte | J.-R.-Geigy-AG <Basel> | CIBA-Geigy AG | Arzneimittel | Pharmaceuticals | Depressive Störung | Depressive disorder | Werbung | Advertising | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620233