Marketing management : a customer-centric approach

Fred Selnes & Even J. Lanseng

"This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today"-- Provided by publisher

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Year of publication:	[2025]
Authors:	Selnes, Fred ; Lanseng, Even J.
Publisher:	London : Sage
Subject:	Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvi, 341 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5296-2425-0 ; 978-1-5296-2424-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015178522