Marketing management : a customer oriented approach
Kenneth E. Clow ; Donald Baack
| Year of publication: |
2010
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 537 S. : Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4129-6312-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950975