Marketing management : a relationship approach
Svend Hollensen
| Year of publication: |
2003 ; 1. publ.
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Betriebswirtschaftslehre | Business economics | Beziehungsmanagement | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 787 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-64378-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001665894