Marketing-Management : Analyse - Strategie - Implementierung
Heribert Meffert
| Year of publication: |
1998 ; 1. Aufl., Nachdr.
|
|---|---|
| Authors: | Meffert, Heribert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketingstrategie | Marketing |
| Extent: | XXII, 486 S. : zahlr. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-23613-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009601493