Marketing management : analysis, planning, implementation, and control
Philip Kotler
| Year of publication: |
1997 ; 9. ed.
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-261363-8 ; 0-13-243510-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004305916