Marketing management and strategy : a reader
ed. by Philip Kotler; Keith Cox
| Year of publication: |
1980 ; Rev. ed.
|
|---|---|
| Other Persons: | Kotler, Philip (ed.) ; Cox, Keith (contributor) |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Absatzpolitik | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management | Theorie | Theory |
| Published items: |
33 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 432 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Readings in marketing management. - Literaturangaben 41 Beiträge |
| ISBN: | 0-13-558122-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000582543