Marketing management and strategy
Peter Doyle
| Year of publication: |
2002 ; 3. ed.
|
|---|---|
| Authors: | Doyle, Peter |
| Publisher: |
Harlow [u.a.] : Financial Times, Prentice Hall |
| Subject: | Marketingmanagement | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 446 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65150-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765840