Marketing management and strategy
Peter Doyle
| Year of publication: |
1998 ; 2. ed
|
|---|---|
| Authors: | Doyle, Peter |
| Publisher: |
London [u.a.] : Prentice Hall Europe |
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 465 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-262239-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475026